The Perigee Approach: Building a Community, Not Just an Audience

Published on: August 20, 2024

In today's digital age, simply reaching an audience isn't enough. At Centauri Racing, we're focused on building a thriving community around our mission. That's why we've developed the 'Perigee Approach', a high-impact engagement model designed to turn passive viewers into active advocates.

What is the Perigee Approach?

Inspired by the point in a satellite's orbit where it's closest to Earth, the Perigee Approach is about creating moments of maximum engagement and connection with our audience. It's structured in three key phases:

1. Making the First Connection: Gravitational Engagement

Before people can care, they need to notice us. We focus on:

  • Immersive Digital Branding: High-energy, authentic content showcasing our journey.
  • Disruptive Social Strategy: Engaging conversations, leveraging humor, and trend-based content to build familiarity.
  • Targeted Visibility: Placing Centauri Racing where our audience is - social media, motorsport forums, tech communities.

2. Gravitational Engagement – Building a Relationship

Recognition is just the start. We aim to deepen engagement by:

  • Interactive Community Building: Discord, Instagram Q&As, and live sessions to foster a sense of "team" and "community."
  • Authenticity as Brand Identity: Showing our team as real people, dreamers pushing boundaries, to build relatability.
  • Exclusive Content & Behind-the-Scenes Access: Taking our audience inside our process, sharing breakthroughs and challenges.

3. Perigee Connection – Becoming a Part of Their Story

At this stage, we're not just a team; we're their team. We achieve this through:

  • Emotional Storytelling: Sharing personal narratives, sacrifices, and our relentless ambition to make Centauri relatable.
  • Collaboration Over Competition: Partnering with fans, supporters, and even other teams to create something bigger than ourselves.
  • Legacy & Loyalty: Ensuring Centauri Racing's lasting presence through merchandise, long-term engagement, and continued STEM involvement.

From Audience to Advocates

The Perigee Approach isn't just marketing—it's movement-building. We're not just seeking viewers; we're creating a community of advocates who are invested in Centauri Racing's journey and believe in our mission to Race Beyond Limits.